Facebook’s Video Push to Beat TikTok | Tech News

Facebook’s fighting back against TikTok with a bold new move: launching a full-screen video experience the moment users open the app, starting later this year and potentially rolling out to the U.S. next. Video is now central to Facebook’s strategy, powering conversations, communities, and shopping — a shift driven by a 20-million-user drop in Q1 2026 and pressure from TikTok’s explosive growth. This isn’t their first rodeo — they’ve already copied TikTok with Instagram Reels — but now they’re going straight for the jugular on Facebook itself. Beyond video, they’re copying other platforms too: a new “Seller” app for Marketplace listings, a Forum app mimicking Reddit’s group culture, and free verification badges via selfie to boost trust. Facebook’s pivoting fast — and it’s not just about video anymore. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/485cb17c8fc6b37c