Facilitating Your Clients With Financial DNA

In my last topic on engaging the client, I concluded with the comment that facilitating the Financial DNA profiles with your clients is easier than you may perceive, and does not have to take you away from being an advisor to a counsellor. There is no doubt this is a concern for some advisors particularly for those who have been more focused on the investment side of the business. In my training sessions, I often use the golf analogy, if you already have a good golf swing meaning you are a good client facilitator, then Financial DNA is putting a much better golf club in your hands. So we are not here to change your swing, just make the ball contact better and straighter, meaning have a more powerful conversation. I wish to be clear that the goal is not to convert advisors to being counsellors or defacto psychologists. Rather, our goal is to take a lot of the guesswork and assumptions about client behavior out of the client discovery process.