Facing down Facebook

from Expert comment · host CambridgeJBS

Dr Omar Merlo, a University Lecturer in Marketing and Strategy, says Facebook and other new media tools bring with them new risks for brand management. The challenge is identifying, and immediately responding via the right channels, if they threaten your reputation. YouTube and Facebook users, he says, have changed the face of marketing forever.

Episode metadata supplied by the publisher feed · Published May 26, 2010

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Facing down Facebook

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