Facing the Counterfactuals (How to Navigate the eCom Downturn)

A Boom to the Creator Economy?Counterfactuals give us a what-if thinking. It’s thinking through scenarios that haven’t happened, but what if they did? They help us analyze our past performance“Counterfactual analysis makes up a lot of like our cause-effect thinking when we're thinking about how to apply a situation in a new context because nothing is ever the same and the pace of change is happening faster and faster.” -BrianThe concern that many have right now is where do customer place their loyalty? Will they be more experimental or less experimental? They're going to go to the things that they know and return to defaultsThere is a demand for growth and demand for goods right now that's being pent up. The demand is there, but it's not being metIn a downturn, more money is necessary for all areas of life, causing people to look for another job, side gig, and ways to bring in that extra income. With everything increasing, there will be a people supply as well, which in hand would lead to a boom in the creator economy Associated Links:Insiders #123: A Marketer's Guide to the Multiverse of MadnessStocking up and Seeking Out, RightpointStay tuned for VISIONS 2022…coming soon!Subscribe to Insiders and Senses to read more of our hot takes! Listen to our other episodes of Future CommerceCheck out Decoded, our newest limited seriesHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.