Facing Up to Customers: How to do video personalisation | #048

In this episode of Add To Cart, we are joined by Matt Barnett from Bonjoro, a SaaS based video platform that allows you, your customer service or warehouse teams to send short, personalised videos to your customers via email. Started in Sydney in 2017, Bonjoro is now used across the world and is integrated with platforms such as Shopify, Mailchimp and ActiveCampaign. In this conversation, you’ll hear how Matt had the idea for Bonjoro on his morning commute, how personalised video can increase conversion rates at certain points in the funnel and his tips for people struggling in front of the camera..Links from the episode:BonjoroSaaSTrustPilotCACMailchimpActiveCampaignOntraportHubspotSalesforceZapierShopify Plus Future of eCommerce Report (sponsored)Signet (sponsored)Questions answered:How did you come up with the idea for Bonjoro?What are some of the outcomes for eCommerce retailers who are using video personalisation?How do you navigate the recruitment process in such a culture-driven company?This episode was brought to you by…  SignetShopify PlusAbout your co-host: Matt Barnett from BonjoroMatt is the CEO and Papa Bear at Bonjoro, the 1-1 personalised video messaging platform that started as a sales hack for an agency he was running. Bonjoro went from hack to side hustle to global business in 18 months, and now has teams across five continents. Matt's love of building great products is only surpassed by that of building great culture, and his goal is to be the next Zappos, to be the most loved brand in the world.You can contact Matt at LinkedInThanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for moSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community