Fail 40 Times, Build a Hit | Sesh | Pepe Del Rio | EP 103 episode artwork

EPISODE · Nov 11, 2025 · 39 MIN

Fail 40 Times, Build a Hit | Sesh | Pepe Del Rio | EP 103

from Scaling Without Breaking · host Roland Siebelink

What happens when your biggest weakness becomes your greatest advantage? In this episode of Scaling Without Breaking, host Roland Siebelink sits down with Pepe del Rio, founder and CEO of SESH, a fan community management platform that redefines how artists connect with their audiences. Pepe shares how he: Went from a teenage tennis player in Madrid to leading one of the most innovative startups in the music industry Built SESH from zero network and zero revenue to a thriving global company Scaled back from 48 employees to a lean, AI-powered team of 12—without losing growth momentum Disrupted the industry by giving artists true visibility into their fans and communities It’s a story of resilience, reinvention, and radical focus on product over prestige. Listen now for real talk on failure, scaling smart, and what it takes to turn “no connections” into your ultimate edge. Enjoying the conversation? ✅ Follow Scaling Without Breaking for more founder stories that tell the truth behind hypergrowth. 💬 Drop your biggest takeaway or lesson from Pepe’s journey in the comments. 🔔 Subscribe so you never miss a new episode drop. 📢 Know a founder who needs to hear this? Share it with them. #StartupGrowth #MusicIndustry #FanCommunities #Leadership #Entrepreneurship #ScalingWithoutBreaking #RolandSiebelink #PepeDelRio #sesh #FounderJourney #StartupPodcast

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Fail 40 Times, Build a Hit | Sesh | Pepe Del Rio | EP 103

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