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FAIL: Hops and Dreams: The Beer That Nobody "Cheers'd" To episode artwork

EPISODE · Jun 19, 2025 · 2 MIN

FAIL: Hops and Dreams: The Beer That Nobody "Cheers'd" To

from Embracing Marketing Mistakes · host Prohibition PR

Rachel Auty, head of marketing at Brew York, discusses the brewery birthday celebration that featured collaborations with international breweries like Lervig and Hidden Springs, creating six beers with a Eurovision tie-in called "Collabivision." What seemed like marketing genius internally received a lukewarm public reception, teaching them valuable lessons about keeping messaging focused and straightforward.• Timed release with Eurovision in the UK and called it "Collabivision"• Created adventurous beer flavours including a cherry stout• Found the concept exciting internally but met with public indifference• Realised we had too many marketing messages competing for attentionFor the full episode visit: https://www.buzzsprout.com/2206375/episodes/13748919Send us Fan MailIs your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube Instagram

What this episode covers

Rachel Auty, head of marketing at Brew York, discusses the brewery birthday celebration that featured collaborations with international breweries like Lervig and Hidden Springs, creating six beers with a Eurovision tie-in called "Collabivision." What seemed like marketing genius internally received a lukewarm public reception, teaching them valuable lessons about keeping messaging focused and straightforward. • Timed release with Eurovision in the UK and called it "Collabivision" • Cre...

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FAIL: Hops and Dreams: The Beer That Nobody "Cheers'd" To

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This episode is 2 minutes long.

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This episode was published on June 19, 2025.

What is this episode about?

Rachel Auty, head of marketing at Brew York, discusses the brewery birthday celebration that featured collaborations with international breweries like Lervig and Hidden Springs, creating six beers with a Eurovision tie-in called...

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