FAIL: Hops and Dreams: The Beer That Nobody "Cheers'd" To

Rachel Auty, head of marketing at Brew York, discusses the brewery birthday celebration that featured collaborations with international breweries like Lervig and Hidden Springs, creating six beers with a Eurovision tie-in called "Collabivision." What seemed like marketing genius internally received a lukewarm public reception, teaching them valuable lessons about keeping messaging focused and straightforward.• Timed release with Eurovision in the UK and called it "Collabivision"• Created adventurous beer flavours including a cherry stout• Found the concept exciting internally but met with public indifference• Realised we had too many marketing messages competing for attentionFor the full episode visit: https://www.buzzsprout.com/2206375/episodes/13748919Send us Fan MailStruggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube