Failure as fuel

What if your worst business moments could be alchemised into your greatest competitive advantage? My biggest and most successful clients have one thing in common: they've normalised failure and learned how to use setbacks as rocket fuel to power their next audacious move. In this episode, I share my catalogue of business failures, a cancelled California retreat, a mid-air hijacking on the way to a teaching gig in Kuala Lumpur, $30,000 in face-to-face bookings wiped out in a single week in March 2020, and a life-altering misadventure overseas at age 21. You'll hear: Why I love when prospective clients share stories of struggle on sales calls and why this hints at their being a coachable client The crucial difference between business owners who use failure as fuel and those who let everyday setbacks spiral into identity crises The danger of circumstances that are too comfortable (and how comfort kills motivation) Why reliving your wins somatically is more important than intellectually acknowledging them Dolly Parton's immortal words on keeping yourself in the game.