EPISODE · Apr 6, 2018
Failure by Committee
from Failure - the Podcast · host David Powsner
You've probably heard the old expression: "a camel is a horse designed by a committee." Our guest, Ted Finn, lived it. Not with camels, but with footwear. Ted is a serial entrepreneur in that industry. Before starting his current company to bring the power of the internet to the insole, Ted ran a worldwide women's shoe design and manufacturing business. After a string of successful product launches, it seemed the company had the Midas touch. That is, until it designed a shoe by committee. The product failed miserably and so did the re-design. Join us and our guest Ted Finn in a discussion of failure by committee.
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What this episode covers
Good, established companies can blow a product intro just like a startup. There was the Ford Edsel, of course. A failure so epic that it is the poster child for bad product planning by committee. Many old-line companies have their own "Edsels,” though, you rarely hear about them. Join us in a discussion of a line of women’s shoes that designed by committee and resoundingly rejected in the marketplace.
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Failure by Committee
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