Failure Isn't a Person with CocoVinny Zaldivar

You will know CocoVinny from Shark Tank and The Profit - his passion for his company Coco Taps is contagious! CocoVinny Zaldivar has been an entrepreneur since 16 years old. Through his experiences, he narrowed down his three non-negotiables. Whatever he did next needed to be good for people, good for the planet, and it had to be fun. With Coco Taps he found his life-long passion, building something of value that continues to create value. In this episode, he shares his ups and downs through the pandemic and how he's never had an exit strategy. Despite the uncertainty and losing several million dollars revenue in the lockdown, CocoVinny used this time to focus on what was really important for the future of his business and stepped on the gas. He went full steam ahead on the development of a new machine, reached out to potential investors and got creative with marketing strategies. He shares that EOS helped Coco Taps respond to COVID with agility. "It's probably one of the best things that happened to us during COVID. We did everything remote, but it was still helpful to go through these processes and still learn how to pivot and learn how to adapt."Fortunately, he was able to keep all his staff. The lockdown helped his team focus and re-focus. With all their future planning, they were able to bring ideas forward and use this difficult time as an opportunity to innovate. He also shares that the way Coco Taps is run is so tied to their core values that they don't have to fire people, they just self-select out if they're not in alignment.Listen to the full episode to find out how CocoVinny approaches business, life and the beautiful future of Coco Taps!