Fair Go or Farewell? Why Sustainability and Influencer Brands are Struggling

This week, Mal breaks down why some of Australia’s most hyped sustainable and influencer-led brands are hitting turbulence. From whispers of trouble at ZeroCo to the sharp decline in repeat purchases for creator brands, the signs aren’t great—but they are telling.He also takes aim at retail giants like Costco and Walmart, who are shifting tariffs onto their suppliers, and explores how the classic Aussie notion of a “fair go” is under serious pressure. With rising costs and declining trust, what does this mean for the future of retail?In this episode:Zeroco’s struggles and what they reveal about sustainable retailThe influencer brand bubble: what's working and what’s notWhy authenticity beats hype in creator partnershipsCostco and Walmart’s copycat move from the Coles-Woolies playbookGen Z and millennials are losing faith in the system—what that means for spendingWhy brands must lean into transparency, values, and real communityFollow MalLinkedIn: https://www.linkedin.com/in/malchia/Website: malchia.comFollow Ecom NationLinkedIn: https://www.linkedin.com/company/ecom-nation/Website: ecomnation.com.auWebsite: ecomnation.com.au