Fair Trade at the World Cup | Senda

In this episode of FAIR Talks, Becca sits down with Santiago Halty, Founder & CEO of Senda Athletics, alongside Sian Brown from Fair Trade USA, to explore what it looks like to build a football brand differently. Together, they discuss Santiago’s journey, what Fair Trade certification looks like in practice, the challenge of building an ethical sports brand, and Senda’s launch of the world’s first Fair Trade Certified football cleats as the World Cup kicks off. Plus, find out which professional players will be stepping onto the pitch wearing them. Learn more about Senda: Senda Athletics The World’s First and Only Fair Trade Certified Soccer Cleats Feature in The Athletic (from The New York Times Company)