Fairly Fluent in the Future of Sustainable Travel

What if your next trip could actually make the world a better place?We're diving into that question with Hilary Matson, the founder of Yugen Earthside, a company at the forefront of sustainable travel. Hilary shares the story of how she built Yugen Earthside after her studies at HEC Paris, creating a company that connects adventurers with authentic, community-focused experiences. In this episode, we dive into how Hilary is building a company that's not just successful, but also driven by a deep sense of purpose. You'll hear about:The story behind starting a company focused on ethical, small-group travel.The key difference between sustainable, ecotourism, and regenerative travel (and why it matters).Practical tips on how to plan your next trip with a positive impact.Tune in for a conversation that will inspire you to be a more intentional traveler and a more impactful globetrotter.