Faith, Leadership, and the Next Generation of Fundraising (Part 2)

In Part 2 of our conversation with Jordan Smith, Executive Chief Development Officer at Tree of Life Ministries, we explore what it really takes to reach donors from Boomers to Gen Z. Jordan breaks down the communication habits of different generations, how Tree of Life grew from a small online presence to more than 13,000 followers, and why social media is now the front door to donor engagement. Jordan also shares how strategic events — including something as simple as a community pickleball tournament — are bringing in brand-new supporters, and how thoughtful follow-up, prayer, and authentic relationships turn first-time donors into long-term partners. If you want to understand the future of donor engagement and how to connect meaningfully across generations, this conversation gives you a clear, practical roadmap from one of the leading young voices in nonprofit development.