Faith Pierson on Women in Agronomy, Intuition in Business, and Changing Agriculture from the Ground Up

Join Kylie at the Farm Wives Club: https://kylieepperson.com/farmwivesclubtheevent/   Kylie Epperson interviews Faith Pierson, a seed seller and agronomy consultant farming in northeast Illinois with her husband and in-laws, about her path from seventh-generation dairy-farm roots in Wisconsin and college basketball to building a consulting business now working in five states. Faith shares why she started her own seed business to add service and value beyond the product, and discusses women in leadership within a historically male-dominated field, emphasizing intuition, relationship skills, and detail-oriented support. She reflects on early entrepreneurship challenges—high-achiever pressure, difficulty delegating, and losing a major customer before Christmas—while describing how setbacks created new opportunities. Faith explains her "crunchy agronomist" approach: using soil and farm-specific data to reduce unnecessary inputs, lower financial risk, and help farms stay viable, with a broader goal of strengthening rural prosperity.   00:00 Welcome to Boldly Grounded 00:41 Meet Faith Pearson 03:01 Farm Life and Illinois Move 04:52 Growing Up Dairy Farm 07:03 Basketball to Agriculture 09:16 Starting in Seed Sales 11:36 Women in Leadership 15:48 Entrepreneurship Challenges 18:23 Delegation And Growth 18:47 Losing A Major Client 20:29 Faith Through Setbacks 22:29 Identity Shifts And Alignment 23:56 Women Leading Agriculture 26:46 Rural Rising Community 28:15 What's Next For Faith 29:29 Crunchy Agronomist Approach 34:53 Changing Agriculture Vision 37:08 Where To Find Faith 39:09 Closing