Fake Diamonds, Clone Rolexes & $150K Sales… Adi Tells All | EP 261

Send us your Questions Adi from Eternity joins us to talk about growing up in the jewelry business, leaving Aruba to find his own path, and eventually coming back to help build Eternity into a modern luxury brand.We get into how social media completely changed the way they sell jewelry, including the story of a video that helped lead to a $150,000 diamond sale, why content needs to be paced properly, and why Adi believes almost every business today needs to think like a media company.He also breaks down their referral program, luxury watches, engagement rings, tourists vs. locals, layaway, packaging, customer experience, and the importance of building trust when you’re selling expensive products.Plus, we talk fake diamonds, clone Rolexes, celebrity jewelry stories, and how customers can better protect themselves when buying luxury pieces.SUBSCRIBE TO OUR CHANNEL:    / @nofilterinparadise  INSTAGRAM | https://www.instagram.com/nofilterinp...