Fake News, Real Risks: How AI is Reshaping Trust and Strategy

In today’s episode of AI in Flow, Claire and Peter unpack the growing threat of hyper-realistic AI-generated 'newscast' ads that blur lines between marketing and deception. They explore the rising stakes for brand safety, the competitive edge of distribution in the AI race, and why big platforms like Google and Meta might have the upper hand — not with tech, but with reach. Plus, hear about the latest scams on Facebook, Flexport’s AI customs rollout, and the UAE’s surprising push for a global ethical AI framework. Rapid innovation meets real-world consequences — tune in for the full download.About Six & FlowSix & Flow is a digital transformation consultancy helping businesses adapt, grow, and thrive in a fast-changing world. We specialise in AI, CRM, and revenue operations, blending strategy, technology, and creativity to deliver measurable impact. From scaling startups to global enterprises, we partner with ambitious teams to unlock growth through smart automation, customer-centric marketing, and forward-thinking sales enablement. Learn more at sixandflow.com. Hosted on Acast. See acast.com/privacy for more information.