Fake People, Real Ads: New York’s New Rules for AI-Generated Performers

In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Tara Sattler discuss what the law requires, which advertisements may be exempt, and how brands and agencies should approach compliance. They cover: When advertisers must conspicuously disclose the use of a synthetic performer How exemptions for expressive works, audio-only ads, and language translation may apply Practical steps brands and agencies should take, including AI audits, vendor agreements, and updated creative guidelines Tune in for a practical look at how AI-generated spokespeople are reshaping advertising transparency and compliance.