Falas WW #47: Para onde vai o mercado de influência digit...

What this episode covers

O marketing de influência cresce em ritmo acelerado. São mais de 10 milhões de influenciadores só no Brasil e uma indústria que movimenta bilhões de dólares no mundo. Mas esse avanço também traz desafios: como profissionalizar o setor, garantir práticas mais transparentes, lidar com a regulamentação e incorporar a inteligência artificial como aliada? Para discutir os próximos passos e as responsabilidades das marcas nesse cenário, conversamos com Fabiana Bruno, CEO da Suba, e Ana Paula Passarelli, cofundadora da Brunch.Dicas das convidadas:Fabiana Bruno: Ter pausas de qualidade(Livro) Nação Dopamina: Por que o Excesso de Prazer Está Nos Deixando Infelizes e o que Podemos Fazer para Mudar, de Dra. Anna Lembke(Série) Dix Pour Cent - disponível na Netflix(Livro) Mulheres que Correm com os Lobos, de Clarissa Pinkola Estés(Livro) A Ciranda das Mulheres Sábias: Ser Jovem enquanto Velha, Velha enquanto Jovem, de Clarissa Pinkola Estés(Livro) O Jardineiro que Tinha Fé: Uma Fábula Sobre o que Não Pode Morrer Nunca, de Clarissa Pinkola EstésAna Paula Passarelli:(Teatro) O que Só Sabemos Juntos, dirigida por Luiz VillaçaSiga o Falas WW para não perder os próximos programas e acompanhe o Women to Watch em outros canais:Site: https://womentowatch.com.brInstagram: @womentowatchbrasilLinkedIn: https://www.linkedin.com/showcase/womentowatchbrasil

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How long is this episode of Falas WW?

This episode is 48 minutes long.

When was this Falas WW episode published?

This episode was published on September 2, 2025.

What is this episode about?

O marketing de influência cresce em ritmo acelerado. São mais de 10 milhões de influenciadores só no Brasil e uma indústria que movimenta bilhões de dólares no mundo. Mas esse avanço também traz desafios: como profissionalizar o setor, garantir...

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