False endorsement and the multi-million-dollar battle over celebrity likeness | Commercial Awareness Compass #74

Dua Lipa has entered a multi-million-dollar legal battle with tech giant Samsung over the unauthorised use of her likeness. Specifically, the singer is alleging Samsung features her image on its new television packaging without consent, bringing up a host of issues including copyright and trademark infringement and misuse of likeness. In its defence, Samsung claims it relied on explicit assurances from a third-party packaging supplier.For aspiring corporate lawyers, understanding how these deals work involves more than just knowing the claims being brought. How is this deal affecting other brands beyond Samsung? Who ultimately holds the financial liability when a supply chain partner slips up? And will evidence based on TikTok sentiment hold in court?The Commercial Awareness Compass by AllAboutLaw, helps you build your commercial awareness every week with a beginners, intermediate and advanced breakdown of a story from an expert lawyer and trainee solicitor host. This story was taken from a live conversation a few months ago. If you don't want to wait for these conversations, head over to the Commercial Awareness Compass to get them straight to your inbox each week. 🚀 Boost your commercial awareness: https://www.allaboutlaw.co.uk/commercial-awareness-compass