Family Heritage to Modern Marketing Khadija Head's Approach to Business Growth

In this episode of the Kee to Growth Podcast, host Jen McKee sits down with Khadija J Head, the Chief Leadership Officer of Georgia's oldest and most experienced black-owned plumbing company. Khadija shares her incredible journey from being a Division 1 women's basketball coach to joining her family's business in Southwest Atlanta. She details how her past experiences in sports have influenced her leadership style and her approach to marketing within the trade industry. Khadija's story highlights the value of pivoting and leveraging diverse skill sets to drive business success. The conversation dives into the marketing strategies that have propelled Khadija's company, Heads Plumbing, forward. Jen and Khadija discuss the evolution from traditional marketing like Yellow Pages to embracing digital platforms to create strong community connections. Khadija emphasizes the importance of branding and representation, sharing the significance of their company's rebrand to proudly showcase their heritage and leadership within the industry. She also reflects on the impact of social media in telling their story and positioning plumbing as a modern and technologically advanced trade. Khadija and Jen also discuss the vital role of community involvement and relationship-building in marketing. By strategically creating partnerships and leveraging audiences, Khadija has been able to expand her company's reach and bring in new customers. She provides insights into targeting the right market segments and the importance of being seen in the right spaces to grow their business. Throughout the episode, Khadija offers invaluable advice for businesses looking to define their market narrative and build a strong brand reputation. She shares her vision for the future of Heads Plumbing and how other trade service companies can achieve similar growth by staying true to their identity while embracing innovative marketing techniques.   Timestamps: 00:30 - Welcome and introduction of Khadija J Head  00:52 - Khadija's background and introduction to Heads Plumbing 03:09 - Khadija's journey from basketball to plumbing 04:45 - Initial marketing strategies of Heads Plumbing 06:46 - Branding and the significance of the logo rebrand 10:14 - Raising awareness about diversity in the trades 12:44 - Social media tactics and the trade's modern face 16:03 - Impact of partnerships and leveraging audiences 18:47 - Strategies for targeting market segments 22:23 - Community involvement and upcoming initiatives 26:15 - The key to marketing success   Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook:   / jennifer.hartman.73   or LinkedIn:   / jen-mckee-72114824   Listening on a desktop & can't see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/