Family Offices and the Business of Sports: Investing in a Rapidly Evolving Asset Class

Sports franchises were once considered trophy assets held by families for generations. Today, they are increasingly viewed as a legitimate institutional asset class attracting private equity, family offices, and global investors.In this episode, Brian Adams hosts a panel discussion with Tom Conaghan of McDermott Will & Schulte, Joe Roos of Zittman Family Office, and Andrew Hutcheson of Wedbush to explore how family offices are approaching investments across the sports ecosystem. The conversation covers the growth of institutional capital in sports, emerging investment opportunities beyond team ownership, and how technology, media, and fan engagement are reshaping the economics of the industry. The panel also discusses key considerations for families entering the space—from valuation and diligence to balancing passion with disciplined investment decision-making.To learn more about Mack International, please visit www.mackinternational.com.