Fanatical Fridays Episode 40: Summer Sessions #4 — New Ideas for Using Video in Marketing and Recruitment

In a recent Snapchat study, Gen Zers and millennials say that they watch over one hour per day watching video on social media apps alone. Over half (52%) of both Gen Zers and millennials say this increased viewing is here to stay.On this week’s episode of Fanatical Fridays, Zach and Mickey continue their Summer Sessions series and discuss how video is no longer optional in your marketing or recruitment strategy as it is the primary channel and format through which Gen-Z consumes information.Get tips, tricks, and loads of ideas on how to better utilize video in your school’s brand, marketing, and admissions campaigns. Some ideas include:1:1 Video admissions nurturing via GoodkindAsynchronous Q&A’s (“How to Interpret Financial Aid,” “How to Navigate the Application, etc.) via LoomHire a couple of student workers to storyboard 20-30 Instagram/Snapchat stories that you can use over the fall recruitment cycleDevelop video-only comm flows to A/B test against email comm flowsLearn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.