Fanatical Friday's Episode 49: 3 Knowledge Gaps Admissions and Marketing Leaders Should Close in 2022

On this week’s episode of Fanatical Fridays Zach and Mickey riff on three knowledge gaps that admissions and marketing teams should close in 2022. Mickey shares ideas for how enrollment marketing leaders can get better at incorporating video into their communication strategies and how to better leverage marketing attribution data to further personalize the enrollment journey.  Zach discusses the changes in user behavior on social media, explains how platforms are evolving algorithmically, and offers suggestions for how higher ed can up their social savviness and relevance in 2022 and beyond.This week’s episode of Fanatical Fridays is brought to you by Unibuddy, a student engagement platform that helps higher education recruitment, marketing, and admissions professionals attract, engage and convert prospective students.Unibuddy helps students make one of the most important purchasing decisions of their life — where to go to college. One of the ways they do this is by giving prospects real-time access to real people at your university. You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org.  Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.