Fanatical Friday's Episode 50: How to Write Kickass Higher Ed Email Subject Lines

On this week’s episode of Fanatical Fridays, Zach and Mickey get real tactical and unpack the frameworks they use to write great subject lines. Mickey explains what enrollment marketers can learn from Jerry Senfield about crafting great subject lines and Zach introduces listeners to the “3 C’s of Copywriting” that he uses to increase opens, clicks, and conversions. The duo concludes with a list of words that you should (almost) NEVER include in your subject lines to avoid being kicked into the hell that is “junk mail” or “spam”. Get excited for a  jam-packed, entertaining, and highly tactical episode of your favorite Friday podcast! Fanatical Fridays is brought to you by Enrollify.  Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig.  You can connect with Zach on LinkedIn or Twitter and Mickey on LinkedIn. This week’s episode is sponsored by:  Unibuddy - the leader in peer-to-peer marketing from student recruitment. Unibuddy has now joined an elite roster of Slate Platinum Preferred Partners to kickstart a groundbreaking partnership. This top-level partnership means bringing colleges and universities added benefits and functionality across their tech stack, plus better visibility into student data across all stages of the prospect’s higher education journey. Learn more about Unibuddy  here. You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org. Learn more about this episode in our show notes.  - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.