Fanatics vs. Gap: Who Wins the Retail Entertainment Race? | Fast Five Shorts

This Omni Talk Retail Fast Five segment, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, Quorso, and Veloq, breaks down why entertainment has become retail’s latest buzzword... from Fanatics launching Fanatics Studios to Gap appointing its first-ever Chief Entertainment Officer.Chris Walton and Anne Mezzenga debate whether retail entertainment is a true growth engine or just modern marketing, why Fanatics’ sports flywheel gives it a massive edge, and whether Gap’s LA-based “fashiontainment” strategy will drive ROI or simply add cost.⏩ Tune in for the full episode here.#Fanatics #Gap #RetailEntertainment #Retailtainment #BrandMarketing #RetailStrategy #RetailFastFive #OmniTalk