Fanci Freez with Bill & Nick Hawes: Preserving legacy while innovating and expanding a historic brand.

Key points of the interview:History and evolution of Fanci Freez ice cream shop in Boise, Idaho, including origins in 1947 and current owners taking over in 2017Challenges faced by the owners when they took over the business, such as dealing with seasonality and updating the outdated buildingOwners' focus on improving the efficiency of the milkshake production process, including streamlining the workflow and adding new equipmentDecision to expand into consumer packaged goods (CPG) by developing a line of frozen milkshake products to sell in grocery storesProcess of transitioning the restaurant's milkshake recipe and branding into a shelf-stable CPG product, including overcoming challenges like keeping the milkshake fluidOwners' vision for the future growth of the Fanci Freez brand, including the possibility of opening a third store location and continuing to explore new product lines and distribution channels Fanci FreezFacebookInstagramTikTok Related episodesEpisode 19 Pivot NorthEpisode 27 Avidity Creative    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp