FanDuel’s Super Bowl LIX Strategy: Ontarians Bet Big, PWHL and Responsible Gambling Efforts

In case there was any doubt that Sunday’s Super Bowl LIX will be a really big deal among the betting populace, a Responsible Gambling Council-commissioned survey shows more Ontarians will place a wager on the Eagles-Chiefs tilt than last year’s NFL championship game. Also this week, the American Gaming Association announced an estimated $1.39 billion in wagers will be taken by legal sportsbooks across the U.S. of A. on the game. Those wagers will be a blend of moneylines, over-unders, player props and those novelty wagers around the coin toss, national anthem, Kendrick Lamar’s halftime gala, Taylor-Travis and more. Among the operators preparing the smorgasbord of betting options is Ontario licensee FanDuel, so we welcomed back to the Gaming News Canada Show presented by GBG the operator’s Director of Content Activation and Brand, Alannah Della Vedova, and Vice President of Marketing Tom Burdakin. Host Steve McAllister asked Della Vedova and Burdakin not only about the Super Bowl – including its latest Kick of Destiny campaign featuring the brothers Manning, and its plans around its Bell Media partnership for Sunday’s game – but some other topics including: - The continued appetite by Ontario customers for online casino and other games in the province’s regulated gambling marketplace, and FanDuel’s response; - FanDuel’s investment in women’s sports, including the partnership it announced in December with the Professional Women’s Hockey League; - The recent announcement by ESPN that the Worldwide Leader was launching a responsible gambling campaign featuring anchor Elle Duncan, and the potential for TSN and Sportsnet to follow suit;- FanDuel’s efforts around responsible gambling, including the launch of its My Spend customer dashboard at the end of last year. Hosted on Acast. See acast.com/privacy for more information.