Fangled Brand Stories

I always enjoy talking with Andrew Deutsch, I learn something new and always laugh. In this episode I talk to Andrew about his thoughts about how brands tell their stories and whether or not hitching their wagons to a social issues trend will hinder or help their brand story. As a consultant who has worked globally, Andrew has insight into how people interact with brands, what businesses need to know about their audiences, and how to structure the company so every customer touchpoint is on brand to create brand ambassadors.