Fans Are Tattooing This Pizza Brand’s Logo On Their Skin for a Year of Free Slices

Mike Burns took over the &pizza chain just as the brand was losing its edge. He quickly revived its cult following, bringing back the tattoo promotion that drew 2,700 fans and the Pi Day weddings where couples tie the knot — literally, with dough. Listen now to learn about turning customers into superfans, empowering staff, and building a brand that breaks the rules. Sponsored by: • TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc Learn more about your ad choices. Visit megaphone.fm/adchoices