Fantastic emails and texts: Felix Gray's strategy to differentiate and Usual Wines getting customers to text them

 “If you have different values, features, or quality items you can use this in an email to highlight how your brand compares to competitors.” @jadesai94 #DTCPOD“Instead of you grabbing the phone number, Usual Wines takes the approach of having people message you.” @jadesai94 #DTCPODWe Speak About:[00:44] Breaking down Felix Gray’s differentiation email[03:48] Usual Wine’s SMS strategy Try this email from Felix Gray and this SMS strategy from Usual Wines that has make your customer text youIn today’s episode of fantastic emails and texts, we’re looking at content from Felix Gray and Usual Wines.Felix Gray is a brand that differentiates itself by providing high-quality Blue Light eyewear while Usual Wines is a brand that takes an artful approach to making real wine and delivering it in generous single-serve glasses. Felix Gray sends out a great email that differentiates itself from competitors and Usual Wines has an unusual strategy to get customers to text firstStay tuned as we dive into an awesome email from Felix Gray and a unique SMS style from Usual Wines. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Felix Gray’s email on differentiation: https://reallygoodemails.com/emails/what-makes-us-differentUsual Wines website with SMS capture at the bottom: https://usualwines.com/