FAO's David Nigli Talks about The Iconic Store and Brand--The Original Experiential Marketer

from The Playground Podcast · host Chris Byrne

Richard and Chris talk with David Nigli about the return of FAO Schwarz and its role as an iconic American brand. From its founding in 1862 to today, FAO has a special place in the hearts of toy lovers worldwide. What makes that success? And while "experiential retail" may be the new buzzword, it's been the essence of FAO for 157 years. Listen in as Chris, Richard and David talk about this beloved toy institution. 

Episode metadata supplied by the publisher feed · Published Dec 17, 2019

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FAO's David Nigli Talks about The Iconic Store and Brand--The Original Experiential Marketer

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