Farah Khan's Dilip, Archana Puran Singh vlogs: Is YouTube a new career path for celebrities?

The social media era has fueled a massive surge in content creation, significantly expanding the YouTube ecosystem. From Farah Khan to Archana Puran Singh's entire family, from Deepika Kakkar Ibrahim to Bharti Singh, several Bollywood celebrities have begun their journeys on the video streaming platform—not as a side hobby, but as content creators. While the Main Hoon Na director gave the internet its beloved “Dilip,” Alia Bhatt advocated healthy eating with her viral “beetroot raita,” and the Dabangg actor continues to impress fans with her impeccable makeup skills.In this episode of Casually Obsessed, we dive deep into the YouTube ecosystem and unpack how A-list celebrities are embracing the platform to offer fans a sneak peek into their everyday lives. We also address the internet’s growing obsession (ours included) with Bridgerton Season 4, swooning over the steamy chemistry between Benedict and Sophie.Stay tuned to Casually Obsessed for more such fun conversations.Hosted by Niharika Nanda, Aishwarya Khosla & Shruti KaushalEdited and Mixed by Suresh PawarProduced by Niharika Nanda