Farm branding to build connection

More and more consumers want to buy why you farm as much as what you produce. In this episode we’re looking at the power of your story. We’ll talk to farmers about their journey from small business to becoming a brand and we’ll hear about a platform that’s been built to help farmers not only sell their products but promote their farming practices. Guests featured in this episode include: Lisa Papallo, Marketing expert and founder of fairfoodie.com.au Angus Maurice, Farmer - farmerbrownspasturedeggs.com.au Erica and Hayden Watson - Farmers, Epicurian Harvest Luke Winder, Farmer - tathraplacefreerange.com Episode produced by growloveproject.com