Farmer-Centred Design: An award winning project from Hellon

Send us Fan MailThe finalists for the Service Design Global Conference awards have just been announced, so we thought that it would be a good time to catch up with one of last year's award nominees to hear about their project and how they benefited from participating in thew awards. In this episode we talk to Andy Pattichis  and Pinja Piipponen from  Hellon, the design an innovation consultancy. They tell us about their project  helping farmers navigate the  decisions that balance crop yields and carbon footprints to drive better outcomes for a complex partnership ecosystem. Andy and Pinja also talk about how participating in the awards has helped them deepen their relationship with their client, the crop nutrition company Yara, whilst also giving them an fantastic case study that's driving new sales with new clients. The project also won a Fast Company Innovation by Design  Award, giving rise to Hellon being hails as the "surprising middle man" of Innovation. We also spend time discussing which Moomin best represents Service Designers. If you disagree.... and I'm sure that you will, why not try the "Which Moomin Are You" test and post your results to the SDN UK instagram account. To review and vote on this years SDGC Award nominated project click here. There's a simple log it to keep people honest. ___________________________________________________________If you've yet to book your ticket to the conference click here.Service Design YAP listeners get a 5% discount code.SDYAPVIRTUAL5This code works for virtual and in-person tickets. Enter the code as you check out.  A box will appear top right!Want to win a virtual ticket?  Go to the SDN UK Instagram site and repost your favourite YAP episode to be entered into a draw to win a €350 ticket.  Service Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community.Episode Host: Stephen WoodProduction Assistance: Jean Watanya