Working In the Farm vs. Working On It

Most producers are excellent at execution. Ask the same person for a three year plan and the honest answer is usually that there has not been time.This is a live session, recorded with an audience and open questions throughout, introducing Farmer Coach: a business management program built specifically for primary producers rather than adapted from one built for someone else. Evan Shout and Kristjan Hebert walk through what it is, where it came from, and what it is trying to fix.What's Inside- Why they built it from three existing programs rather than one, taking the peer group from one, the cadence from another, and the weekly accountability from a third- The scheduling problem nobody solves for farms, and why the program runs on trimesters instead of quarters so sessions do not land in seeding and harvest- Their argument that farm size is irrelevant to whether this works, and that mindset is the only real entry requirement- Why the leader's job on a farm is one of the more isolating positions there is, and what changes when an idea gets tested by peers before it reaches your own team- The claim that almost every mistake on a well run operation is a process failure rather than a people failure, and that most process failures trace back to how an expectation was communicated- Labour and human resources as the largest untouched gap in the industry, and why farms were never required to build that skill before- A red light, yellow light, green light approach to the handful of financial metrics that actually decide what a farm can do next- Why they think teaching consultants and advisors matters as much as teaching producersRelated Episodes- The Strategic Farmer: the conversation four months earlier where this program was first proposed on air- Only One in Five Farms Has a Written PlanRegister for Farmer Coach: https://farmercoach.ca/programs/ Connect with Farmer Coach:Website: https://farmercoach.caTwitter: https://twitter.com/Farmer_CoachLinkedIn: https://www.linkedin.com/company/farmercoach/ Connect with Kristjan:Website: https://kristjanhebert.com/blog/Twitter: https://twitter.com/KristjanHebertInstagram: https://www.instagram.com/kristjanhebert/LinkedIn: https://www.linkedin.com/in/kristjan-hebert-cpa-50b46425/Youtube: https://www.youtube.com/channel/UCCaw2ZgDB6GvUYXxfvYp3vA Connect with Evan:Twitter: https://twitter.com/evanshout?lang=enLinkedIn: https://www.linkedin.com/in/evan-shout-985483209/?originalSubdomain=caFacebook: https://www.facebook.com/evan.shout Connect with Growing the FutureWebsite: growingthefuture.caYouTube: Growing the FutureInstagram: @growingthefuturepodcastLinkedIn: Growing the FutureSubscribe to the Growing the Future Podcast wherever you listen, and register for Convergence Conference 2027 at convergence.ag. Register for the Convergence Conference at convergence.ag and stay updated by subscribing to the Growing the Future Podcast at growingthefuturepodcast.ca.