Farmer, Marketer, Podcaster: Cord Koch- PART 2

Send us Fan MailA passion project can stay pure and still pay its bills. We open the curtain on how our shed-industry podcast evolved into a practical media and consulting platform, why we invite direct competitors to the mic, and how we’re formalizing a vetted network of niche experts in operations, rent-to-own, CRMs, 3D configurators, lumber, and growth leadership. The goal is simple: connect real problems to the right expertise, measure outcomes, and keep the conversation honest enough that everyone gets better.You’ll hear the why behind our approach to monetization and sponsorships, including exclusivity, rigorous vetting, and a commitment to fairness even when we sell. We also share what changed our trajectory: a health scare, burnout, therapy, and an inattentive ADHD diagnosis that reframed decades of focus struggles into an attention-surplus superpower. That transparency isn’t spectacle—it’s strategy. When leaders stabilize, teams perform, customers feel the difference, and the entire supply chain benefits from clearer thinking and cleaner processes.We’re building peer groups and roundtables where shed pros can ask hard questions, bring fresh data, and iterate on what works month after month. Education alone isn’t enough; iteration compounds. If you bring niche expertise or need targeted guidance, we want to talk—because iron sharpens iron, and this industry grows faster when we learn out loud together.Subscribe, share with a colleague, and leave a review to help more shed pros find these conversations. Want in on a peer group or consulting session? Call or text 618-309-3648 or email [email protected] more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter?  Sign up here.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at [email protected] episodes Sponsors:Studio Sponsor: Shed ProLuxGuardShed ChallengerMaking Sales Simple