Farmers Friend: App detects crop stress well in advance

Farmers face a multitude of challenges, from unpredictable weather patterns and resource constraints to fluctuating market demands. But what if they could see the invisible and make informed decisions based on real-time data? In this episode, Wade Breytenbach, the product manager at Farmers Friend, unveils how their app's satellite monitoring system revolutionises farming. This innovation empowers farmers to detect crop stress well in advance, enabling them to take proactive measures in irrigation and soil management, thereby making decisions with greater certainty and efficacy.