Farmers Friend uses agricultural data to empower growers

South Africa’s agricultural sector boasts a wealth of data that could revolutionise the sector. However, accessing and using this data is a major hurdle. In this episode, we explore this critical yet often overlooked issue with David Jeromin, director of business development at IQ Logistica. He shares how Farmers Friend is tackling these challenges head-on, empowering growers to unlock the true potential of their data.