Farmers Markets as Community Hubs in Nova Scotia: With Justin Cantafio

Justin Cantafio, Executive Director of Farmers Markets of Nova Scotia, discusses the importance of local food systems and farmers markets as economic and community hubs!In this conversation with your hosts, Matt and Anuj, Justin highlights the cooperative's 20-year history, supporting over 40 markets and 1,500 owner-operated businesses. Justin emphasizes the need for equitable funding models and the economic impact of local food systems, noting that 85% of Nova Scotia's food is imported. He also discusses the Nova Scotia Loyal program, which incentivizes local food consumption, and the Taking Root program, which supports newcomers in starting businesses at farmers' markets. Justin's passion for using food systems to solve post-modern systemic inadequacies bleeds throughout the conversation.To learn more about Farmers Markets Nova Scotia: https://farmersmarketsnovascotia.ca/To get in contact with Justin: https://www.linkedin.com/in/justin-cantafio-4a397627/For more information:https://www.justgoodbusiness.ca/Follow Just Good Business on Instagram:https://www.instagram.com/just_goodbusiness/