EPISODE · May 6, 2022 · 47 MIN
The Truth About Who's Really Farming Big
from Growing the Future · host Michelle Miller, Dan Aberhart
Most people who criticize large scale farming have never stood inside one. Michelle Miller, known online as the Farm Babe and named one of Forbes' top farmers to follow, spent her twenties as a city dweller who believed every food label myth going. Then she moved to a working farm in Iowa and started asking the questions nobody in agriculture had bothered to answer for an urban audience. What's Inside How a single tweet got Burger King to pull a national ad campaign that blamed cattle for climate change Why the largest livestock operations in the country are often the ones with the most oversight, not the least What actually happens to phosphorus and nutrient runoff once farmers start measuring it instead of guessing The real reason GMO crops in a cold climate get sprayed less than the organic berries next to them at the store How to talk to someone who's never met a farmer without losing them in the first thirty seconds Connect with Michelle: Website: thefarmbabe.com Twitter: thefarmbabe.com Facebook: lowaFarmBabe Instagram: thefarmbabe Youtube: TheFarmBabe Linkedin: Michelle Miller Snapchat: thefarmbabe TikTok: @thefarmbabe? Shop Michelle’s merch here: thefarmbabe.com Connect with Growing the Future Website: growingthefuture.ca YouTube: Growing the Future Instagram: @growingthefuturepodcast LinkedIn: Growing the Future If you want to be part of the Growing the Future community, make sure to say hi on social at: https://linktr.ee/Growingthefuturepodcast Register for the Convergence Conference at convergence.ag and stay updated by subscribing to the Growing the Future Podcast at growingthefuturepodcast.ca.
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What this episode covers
Michelle Miller, known online as the Farm Babe and named one of Forbes' top farmers to follow, joins Dan to talk about bridging the gap between farmers and an urban public that mostly believes what it's been told about food. She traces her own path from big city skeptic to farm advocate, and walks through the Burger King story where a single tweet got a national ad campaign pulled. The tension underneath the conversation is that agriculture keeps losing the trust war online not because the facts are wrong, but because nobody in the industry tells the story in language a non-farmer can follow. Producers walk away with a working model for talking to someone who's never met a farmer, and proof that pushing back in public actually works.
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The Truth About Who's Really Farming Big
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