Farming, Friendship & Viral Growth: How Two Women Took Over Ag Media

From sliding into each other’s DMs to building one of the top 1% podcasts globally, Tara Vander Dussen and Natalie Kovarik of Discover Ag are redefining what it means to be women in agriculture. On this episode of That1 Podcast with C-Roc, they share their unlikely partnership, how they turned skepticism into viral success, and why agriculture, food trends, and western culture are finally getting the spotlight. Learn how they repurpose content, handle criticism, and balance family and business. From South by Southwest to red carpets, their story is rooted in trust, timing, and unapologetic authenticity.