Fart Books Make Millionaires: The Ethicool Story | #054

In this episode of Add To Cart, we are joined by Stu French, Co-Founder of Ethicool, a children’s book publisher and online retailer. Stu has an eCommerce background, having worked in digital roles for Telstra and AGL, but he’s also a children’s author. Combining his two career areas, Stu, with his wife Teigan, launched Ethicool in February 2020, selling kids books with great stories and ethical messages. In this chat, Stu discusses the link between his corporate life and his career as a kids author and publisher, tells us about the fulfillment model he set up to help distribute into the US and shares why he doesn’t see Amazon as a competitor, but a partner to his book business.Links from the episode:EthicoolShopify’s Future of eCommerce Report and webinar (sponsored)The Signet/Cheers Sweetie Story (sponsored)Questions answered:Why did you decide to sell children’s books?What are your top tips for U.S.. expansion?How difficult is it to write a great book for kids?This episode was brought to you by…  Shopify PlusSignet.About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Stu French from EthicoolWith a strong background in enterprise transformation, Stuart has formed, grown and led some of Australia's largest digital, design and technology teams, and has a particular passion for eCommerce and digital content. He is the Co-Founder of kids book business, Ethicool.You can contact Stu at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add TSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community