Fashion As Skincare And Self-Awareness with Freya of Solpardus

In episode 94, Freya challenges the assumption that synthetics are better for swimwear with her sensitive-skin-focused brand Solpardus – which means ‘sun leopard’. With natural-fiber swimwear and apparel, Freya cares for her skin and the community of other women living with psoriasis, eczema, and sensitive skin that she’s met through running her business. Solpardus makes all natural bamboo swimwear and linen clothing with skin comfort at the forefront of our design. We marry style with comfort to bring 100% natural, British made, ethical and sustainable swimwear and relaxed tailoring that is perfect for psoriasis and eczema. The idea for Solpardus came over lockdown in Cornwall when my own psoriasis was in full flare and incredibly sore. As with some other psoriasis sufferers, I find that a healthy dose of sunshine can work wonders for my skin. However, as I am sure any woman can attest to, synthetic swimwear is far from comfortable at the best of times and unbearable against inflamed skin! So I scoured the internet searching for natural fabric swimwear. After only finding one brand in America and one in Australia (with neither delivering to the UK) I decided to make my own bamboo fabric bikini. I was thrilled to find that, in spite of the messy stitching and wonky elastic I had achieved with my small sewing machine, my first attempt was perfect for my skin. I wore it all summer taking full advantage of the glorious Cornish weather!  Since then I have made it my mission to challenge the status-quo of synthetic swimwear and bring it back to its natural roots! With Solpardus I also try to encourage women to find empowerment through both comfort and style, especially those with psoriasis, eczema or any other skin complaint. Solpardus, meaning “Sun Leopard”, is in reference to the pigment disparities that often occur when psoriasis heals in the sun giving the skin a leopard-like appearance. In this episode, you’ll learn: The assumption about fashion that Freya is trying to rewrite How Freya’s sensitive skin sparked the idea for Solpardus How Freya got manufacturers to take her seriously How starting Solpardus challenged Freya’s assumptions about the fashion industry The pros and cons of natural fibers for swimwear What went into Solpardus’ first in-person event How Freya cultivates self-awareness when it comes to her skin and her business People and resources mentioned in this episode: Solpardus website Solpardus Instagram Solpardus TikTok Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.