Fashion blogging, fast fashion & accountability with Erica Davies

Things we talk about in this episode:Erica's move from working as a journalist and fashion editor to running her own 'mini magazine' on her Instagram & blogThe impact of showing your real self onlineMoving away from London - and how this brought Erica clarity on her brand and voiceBeing a 40-year-old, size 12-14 fashion blogger - and why there's the need for every kind of body on InstagramWays to make money as a fashion influencer - sponsored posts, ongoing brand partnerships, affiliate links etc.The importance of due diligence when choosing sponsorships and partnershipsTransparency about sponsored content, and respecting your audience's trustThe lack of transparency around adverting and product placement in traditional media such as magazines and music videos, and the inequality of the conversations around it'Fast fashion' and why we all should be buying fewer clothesThe problem of money when it comes to choosing between fast fashion and more ethical brandsUsing your "influence" in positive ways, and to change the industry Why fashion and interior design is not superficial or frivolous Managing the demands of family life as a self-employed personLinks mentioned in this episode:Stacey Dooley Investigates - Fashion's Dirty Secrets Erica's manifesto for moving away from fast fashionMarks & Spencer, one of Erica's long term brand partnersHow Erica explains her sponsored work to her audienceMy paid partnership post with Starbucks (ad)Brene BrownErica's InstagramProduct placement in Katy Perry's videos - check out the pointlessly gratuitous logo belt and glasses shots in the club scene!Erica's BlogPre Order my book UK / US / AustraliaMy upcoming Live book events This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com