Fashion, Family and Fast Pivots with Kendall Sandifer of Fringe and Jackpot Jewelry

On this episode of Fearless and Focused, Brooke and Casey welcome Kendall Sandifer, co-owner of Fringe Clothing and founder of Jackpot Jewelry, for a fast-moving conversation about entrepreneurship, fashion, family, and figuring it out as you go. Kendall shares how her background in graphic design and a role in Dillard's corporate advertising helped show her exactly what she did not want, pushing her to take a leap into retail and open Fringe despite having no previous retail experience. Kendall talks about building the business alongside her husband Blake, starting with a 700-square-foot boutique in downtown Little Rock that quickly found success. She also reflects on one of the biggest turning points for Fringe during COVID, when the store had to shut its doors and pivot online. That move not only helped the business survive, but set the stage for even bigger growth. Brooke and Casey also talk with Kendall about relaunching her jewelry line as Jackpot Jewelry, which has quickly grown to around 200 pieces since launching on Valentine's Day and is already seeing success both in-store and through wholesale placement. Kendall opens up about working with her husband, balancing entrepreneurship and motherhood, rethinking the pressure to keep expanding, and why passion still drives everything she does. It's a lively and inspiring episode full of real business lessons, style insight, and honest conversation. Follow Fringe Clothing on Instagram for the latest styles, live sale updates, and more from Kendall Sandifer and the team: @fringe_lr.