Fashion Friday: Affordable Fashion in South Africa

Despite growing in value terms, the South African apparel and footwear market is decreasing in volume terms. Retailers have employed different business strategies to fuel growth in this struggling economy, including brands moving into bigger department stores and increased promotional activity. A rise in GDP and a slightly optimistic economic outlook could project growth for the apparel and footwear industry in South Africa.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.