Fashion Friday: China Footwear Market Overview and Key Trends

Keli Tang, Beauty and Fashion Anaylst from Euromonitor's Shanghai office, recently gave a presentation on the footwear market in China and shares her insights in this month's Fashion Friday podcast. In 2018, Asia Pacific represents the largest footwear market in the world, with retail value of over USD100 billion. Meanwhile, its relatively low spending per capita compared with other regions such as North America, means it still has much potential.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.