Fashion Friday: Circular Fashion in Eastern Europe

Consumers are growing more aware of environmental issues in fashion; yet, consumers' readiness to embrace circular fashion practices differs across the world. In this podcast, we will explore consumers preferences in the market of Eastern Europe, including the Baltics region. Are Eastern European consumers ready to prioritize sustainability in their purchase decisions? Are brands making any commitments to circular fashion? What changes in consumer perceptions are expected? Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.