Fashion Friday: Collaboration Between Packaging and Fashion Designers

Brand owners are increasingly trying to enhance the experience for end consumers, and a number of different products have launched with ties to fashion, drinks, beauty and even foods that seek to achieve this. For instance, bottled water brand Evian is getting a brand revamp courtesy of New York designer Alexander Wang, and liquor brand Disaronno has partnered with Italian designer Roberto Cavalli. In food categories, confectionery brand Kit-Kat has launched a luxury version of its candy bar wrapped  in a gold leaf that costs US $16. Personalisation is another way to enhance the end experience, and holiday gifts are popular items to personalise. British brand Burberry has a dedicated holiday gift page with a link to products that can be monogrammed through their online platform, and Le Labo fragrances are mixing personalised scents this year.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.